Navigating the World of Adventure Travel
Unveiling the Adventurous Realm Setting the Stage: What is the Adventure Travel Trade Association (ATTA)? The Adventure Travel Trade Association (ATTA) is a global network of adventure travel professionals dedicated to promoting responsible and sustainable tourism practices within the adventure travel industry. Founded in 1990, the ATTA serves as a hub for collaboration, education, and advocacy, connecting stakeholders across the adventure travel ecosystem to foster growth and innovation. Membership and Network: Who Belongs to the ATTA? The ATTA boasts a diverse membership base that includes tour operators, travel agents, destination marketers, accommodations, service providers, and industry partners. With members spanning…